Google And Facebook To Block Ads To Fake News Sites

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Facebook and Google want to cut off fake news websites
Facebook and Google Under Fire for Fake news ads

Following the Fake news which has been at the center of a national discussion over the past week, Google announced on Monday that its advertising tools will soon be closed to websites that promote fake news, a policy that could cut off revenue streams for publications that peddle .
fake news. The decision comes after the two tech industry key players have come under fire for not taking necessary steps to prevent fake news from spreading across the web during the 2016 US election.

Many have accused Facebook of swaying voters by allowing misinformation through its widely read News Feed, example of such viral post that incorrectly stated the Pope had endorsed Donald Trump. Another post claimed actor Denzel Washington “backs Trump in the most epic way possible.”

According to the Pew Research Center, many Americans — 62 percent to be exact — get some news from social media, Of that group, 18 percent say they do so “often.”

There have reports of fake news, social networks and search engines which were gamed by people who intended to influence the outcome of the US presidential election.

Fake news concerning the US election were popular on social networks, such as Facebook, Twitter and YouTube, as well as some other news services.

“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” a Google spokesperson told Reuters.

On ways of preventing violent videos and imagery, pornography, and hate speech. Google already prevents its AdSense program from being used by such sites. While Facebook updated its policy to rule out fake news sites from using Facebook Audience Network.

Both tech giants are taking aim at display advertisements, one of the mains means by which fake news websites make money.

According to Facebook CEO Mark Zuckerberg, the amount of hoaxes on Facebook is minor though it’s not always easy to separate fact from fiction. Some websites are known for posting incendiary headlines with internet addresses which at first glance, may deceive readers into thinking they’re reading a legitimate story from a legitimate news outlet. Facebook do have a policy banning misleading advertisements, the social network made it clearer this week by specifically stating that fake news sites don’t meet its criteria for publishers.

Mark Zuckerberg has publicly addressed the fake news issue and its possible influence on the election twice over the past week. In a Facebook post on Sunday, CEO Mark Zuckerberg reiterated that although News Feed isn’t perfect, it would be “pretty crazy” to say it swayed the election

The Facebook founder said it was “extremely unlikely hoaxes changed the outcome of this election in one direction or the other.”

“We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here. We have made progress, and we will continue to work on this to improve further,” Zuckerberg wrote on his post.

News Feeds are known to rely on various signals, including user feedback, to determine which posts may contain inaccurate information and to then reduce their distribution.

Patrick

I am an IT professional and a ardent follower of current news and happenings in Nigeria and the rest of the global world.

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